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You spent lakhs on jewellery
you never wear.
This is not jewellery.
This is responsibility.
Real jewellery should make you feel delighted — not make you careful.
THE MENTAL LOAD OF WEARING WHAT YOU OWN
Lab-Grown Diamonds
SAME DIAMOND, MADE ABOVE THE GROUND
CVD diamonds are chemically and physically identical to mined diamonds. A gemologist cannot tell the difference. And they cost significantly less — which means they're made to be worn.
SMALLER STONES
~30%
cheaper
LARGER STONES
~90%
cheaper
SAME 1CT SOLITAIRE PENDANT NECKLACE
NATURAL DIAMOND
₹3,00,000
Mined. In your locker.
LAB-GROWN DIAMON
₹1,20,000
IGI certified. On your neck.
You're not the only one
"The leaders of this country have already decided."
PRIME MINISTER · 2023
"PM Narendra Modi gifted a lab-grown
diamond to the First Lady of the
United States."
Placing India at the forefront of the global lab-grown diamond story on one of the world's most visible stages.
FINANCE MINISTER · UNION BUDGET
"Nirmala Sitharaman allocated ₹240
crore specifically to develop India's
lab-grown diamond sector."
A direct government investment in making India the world's leading producer of lab-grown diamonds.
COMMERCE MINISTER · ON RECORD
"Piyush Goyal declared lab-grown and
natural diamonds are identical. India
should lead the world."
India is trying to grow 80% of its diamonds domestically — the future of the diamond industry is above the ground.
JOURNAL
Stories worth reading before you decide.
VISIT US
A calm, premium buying
experience.
No script. No pressure. Just good pieces and good conversation. Come in whenever
you're ready.
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Walk-ins always welcome
+91 7812 65596
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